If you haven’t thought of traveling to Vienna, you should consider visiting this historic capital located in one of the top 20 countries to live in the whole world! Not only is it known as a cultural center, particularly for classical music, Vienna continually ranks as a top city for its standard of living. This European hub also suits travelers with any budget, and this week Barbara shares her recommendations for where to find traditional Austrian clothing at any price point.
If you haven’t seen it yet, check out Vienna Part 1 for Barbara’s recommendation on the best place to stay and experience your piece of history.
WHERE TO SHOP:
Centrally-located in the Michaelerplatz alongside historical buildings in abundance of architectural styles from ancient-Roman ruins to the Baroque Hofburg Imperial Palace is Loden-Plankl, established in 1830. Composed of a couple of floors and laden with old wooden decor, “Vienna’s oldest specialty shop for loden and traditional clothing,” is not to be missed. Barbara, who has been shopping at Loden-Plankl since 2004, appreciates their high-level service and ability to order custom pieces. The store has something for everyone including men, women, and children’s clothing, shoes, hats, and accessories. Although you pay for the excellent quality and service, Loden-Plankl provides competitive rates for traditional Austrian clothing.
On 24. September 1992, luxury brand Habsburg was launched in Blühnbach castle, the former hunting lodge of heir to the throne Franz Ferdinand. Guests included: His Imperial Highness Karl von Habsburg and his future wife Francesca.
For those of you who would like to dress like royalty, luxury brand Habsburg offers high-end hunting fashion and formal attire inspired by the Austrian royal “House of Habsburg.” Their apparel offers a contemporary twist on elegant traditional fashion using lavish fabrics and hand-stitched detail.
Based in Salzburg, there are however several stores in Vienna that provide an opportunity for you to pick up your own piece of imperial style. In addition to Loden-Plankl (see above), visit Rasper Mode at Habsburgergasse 1-1A 1010 Vienna or Joh. Springer’s Flagship Store at Erben Weihburggasse 27 1010 Vienna.
Those wishing to shop for traditional Austrian styles with a modern twist should stop by Gössl‘s Vienna location. This long-established, upscale company based in Salzburg is under the leadership of Gerhard Gössl, part of the second generation of the Gössl family to run the business. Gössl gives traditional Viennese clothing a contemporary twist, and if you make it to Salzburg, be sure to visit the baroque property of the Gwandhaus (‘cloth hall’ in German) at Gössl’s headquarters and truly experience Austrian sophistication at its finest.
All pieces are handmade, and can vary from wedding attire to leisure wear. Try the traditional Austrian dress, the dirndl, Joppen jackets, sports jackets, and the original Gössl ‘Hanflederne’ to get into the Austrian spirit.
Visit Gössl Wien – Wolfgang Rosner GmbH at Weihburggasse 5, Österreich, Vienna.
Though the Original Salzburger has numerous locations, the newest one is in Vienna! Located near Stephansplatz and Kärnnerstrasse, this outlet offers alpine and traditional Austrian clothing at an affordable price. The large selection ensures that every visitor will be able to find something suitable.
Shop for handmade embroidered dirndls, wool lederhosen, and traditional leather pants, especially if you’re visiting for Oktoberfest. If you’re not interested in buying a full outfit, the Original Salzburger also has an excellent selection of other accessories and shoes.
Want to know more about this historic European capital? Come back next Friday for Vienna Part 3!